https://irenechan.co/SEO, GEO, and content strategy for early-stage SaaS.en-UShttps://irenechan.co/why-i-moved-away-from-wordpress/https://irenechan.co/why-i-moved-away-from-wordpress/Tue, 10 Nov 2026 21:40:00 +0000Irene ChanMy WordPress site got hacked in October, so I moved it to Vercel. Here's why people are leaving WordPress, why I chose Vercel, and 9 migration tips.https://irenechan.co/what-is-claude-motion/https://irenechan.co/what-is-claude-motion/Wed, 28 Oct 2026 11:43:29 +0000Irene ChanWhat exactly is Claude Motion, and what does it look like? Read the blog to learn more and watch real examples.https://irenechan.co/ai-intro-video-generators-with-logo/https://irenechan.co/ai-intro-video-generators-with-logo/Tue, 27 Oct 2026 04:12:23 +0000Irene ChanCreating high-quality video content used to need a big budget, a motion designer, and a lot of time. Today, AI tools make it possible for startups to…https://irenechan.co/claude-keyword-research/https://irenechan.co/claude-keyword-research/Wed, 21 Oct 2026 16:06:19 +0000Irene ChanKeyword research often means switching between tools. You brainstorm with AI, check search volume and keyword difficulty in Ahrefs, then organize…https://irenechan.co/how-to-track-traffic-coming-from-chatgpt/https://irenechan.co/how-to-track-traffic-coming-from-chatgpt/Sun, 18 Oct 2026 02:39:09 +0000Irene ChanLearn how to track website traffic from ChatGPT and measure the impact of AI-driven product discovery.https://irenechan.co/how-do-you-handle-marketing-as-a-solo-technical-founder/https://irenechan.co/how-do-you-handle-marketing-as-a-solo-technical-founder/Mon, 12 Oct 2026 00:00:00 +0000Irene ChanI recently came across a question on Hacker News from a solo technical founder asking how other founders handle marketing. He described a pattern that I…https://irenechan.co/how-to-choose-which-marketing-channel-to-focus-on-as-a-solo-founder/https://irenechan.co/how-to-choose-which-marketing-channel-to-focus-on-as-a-solo-founder/Mon, 05 Oct 2026 15:11:46 +0000Irene ChanNowadays, there are too many channels to promote your startup, and it's hard to choose which ones to focus on. There’s Reddit, Instagram, SEO, short-form…https://irenechan.co/how-we-support-remote-freelancers-and-clients-after-hiring/https://irenechan.co/how-we-support-remote-freelancers-and-clients-after-hiring/Mon, 28 Sep 2026 00:00:00 +0000Irene ChanFinding the right person for a remote role takes a lot of work. We review applications, screen candidates, coordinate interviews, and work with the client…https://irenechan.co/how-to-get-your-first-b2b-customers-without-a-network/https://irenechan.co/how-to-get-your-first-b2b-customers-without-a-network/Mon, 21 Sep 2026 14:26:06 +0000Irene ChanA founder recently asked on Reddit how to start marketing a B2B product after building it from scratch. The problem? They had no marketing experience and…https://irenechan.co/how-do-you-manage-everything-when-youre-building-a-startup-alone/https://irenechan.co/how-do-you-manage-everything-when-youre-building-a-startup-alone/Mon, 14 Sep 2026 09:51:41 +0000Irene Chan“How do you do it all?” This is the most common question I get when people learn I’m homeschooling my two kids while running my content agency. From the…https://irenechan.co/why-we-introduced-art-appreciation-to-our-remote-team/https://irenechan.co/why-we-introduced-art-appreciation-to-our-remote-team/Tue, 08 Sep 2026 21:27:06 +0000Irene ChanMost of our knowledge-sharing sessions at IreneChan.co focus on topics that help us in our daily tasks. These range from content creation tools and AI…https://irenechan.co/fastest-way-to-validate-your-startup-idea/https://irenechan.co/fastest-way-to-validate-your-startup-idea/Tue, 01 Sep 2026 16:43:32 +0000Irene Chan“Validate before you build." You've heard this a hundred times on every founder podcast, accelerator deck, and LinkedIn post from someone who just raised…https://irenechan.co/how-a-fractional-marketing-team-for-saas/https://irenechan.co/how-a-fractional-marketing-team-for-saas/Tue, 25 Aug 2026 17:20:33 +0000Irene ChanIf you're a SaaS founder, you already know the drill. You need marketing, but you don't have the budget (or honestly, the patience) to hire a full…https://irenechan.co/how-to-build-an-ai-assisted/https://irenechan.co/how-to-build-an-ai-assisted/Sat, 22 Aug 2026 14:15:43 +0000Irene ChanFor solopreneurs and startups, building a content team can feel like a Herculean task. The challenge? Doing it effectively, without blowing your budget or…https://irenechan.co/how-i-found-my-way-into-remote-work/https://irenechan.co/how-i-found-my-way-into-remote-work/Fri, 21 Aug 2026 05:27:22 +0000Irene ChanThere was a stretch of my life when an eight-hour workday didn’t mean eight hours of my day. I left the house at 5 a.m. and got home between 8 and 9 p.m…https://irenechan.co/from-call-center-to-freelance-freedom/https://irenechan.co/from-call-center-to-freelance-freedom/Thu, 02 Jul 2026 15:32:08 +0000Irene ChanThe commute was almost four hours a day. Two hours to get there, two hours back. I was 19, working at an Apple call center through Teleperformance…https://irenechan.co/how-to-use-claude-for-seo/https://irenechan.co/how-to-use-claude-for-seo/Mon, 29 Jun 2026 15:58:58 +0000Irene ChanIf you're still copying data from Ahrefs into a spreadsheet, then jumping to Google Docs to write a brief, then switching to another tab to check…https://irenechan.co/how-to-use-claude-for-content-creation/https://irenechan.co/how-to-use-claude-for-content-creation/Thu, 25 Jun 2026 15:50:24 +0000Irene ChanWhen I started freelancing full time in 2021, it took me 6 hours to write a blog post. That includes researching, writing, editing, and sourcing images. A…https://irenechan.co/hire-a-remote-meta-ads-specialist/https://irenechan.co/hire-a-remote-meta-ads-specialist/Fri, 19 Jun 2026 15:57:50 +0000Irene ChanAt IreneChan.co , we’ve helped startups hire for customer support, marketing, operations, and other remote roles. Recently, we helped fill a Meta Ads…https://irenechan.co/how-to-use-claude-to-do-an-seo-audit/https://irenechan.co/how-to-use-claude-to-do-an-seo-audit/Mon, 15 Jun 2026 19:12:46 +0000Irene ChanIf you've been doing SEO for a while, you know the drill: run a crawl, export a CSV, stare at 3,000 rows of data, and try to figure out where to start…https://irenechan.co/from-english-teacher-to-content-manager/https://irenechan.co/from-english-teacher-to-content-manager/Fri, 29 May 2026 08:30:00 +0000Irene ChanI was 25, had a stable job, and was absolutely losing my mind with boredom. For five years, I worked as an English writing tutor in the Philippines. The…https://irenechan.co/best-hiring-agencies-for-small-remote-teams/https://irenechan.co/best-hiring-agencies-for-small-remote-teams/Mon, 25 May 2026 09:07:43 +0000Irene ChanHiring for a small remote team sounds simple at first for small businesses and startups. But once hiring actually starts, it adds up quickly. Sourcing…https://irenechan.co/how-many-times-should-you-audit-your-site-for-seo/https://irenechan.co/how-many-times-should-you-audit-your-site-for-seo/Tue, 19 May 2026 20:31:38 +0000Irene ChanIf you’ve ever wondered whether your website is truly performing at its peak on search engines, you’re not alone. SEO audits are one of the most powerful…https://irenechan.co/what-are-the-most-popular-seo-audit-tools/https://irenechan.co/what-are-the-most-popular-seo-audit-tools/Mon, 11 May 2026 20:45:59 +0000Irene ChanIf your website isn't ranking where it should, chances are there are hidden technical or on-page SEO issues holding it back. That's where SEO audit tools…https://irenechan.co/when-to-fire-your-seo-agency/https://irenechan.co/when-to-fire-your-seo-agency/Mon, 27 Apr 2026 16:00:00 +0000Irene ChanAs someone who has been working in the SEO industry for more than 15 years, I've seen founders stay too long with agencies that weren't delivering, and…https://irenechan.co/college-side-hustle-into-a-remote-marketing-career/https://irenechan.co/college-side-hustle-into-a-remote-marketing-career/Fri, 24 Apr 2026 07:00:00 +0000Irene ChanThe Life I Had Before the Pandemic Before the pandemic, my weeks had a simple rhythm. Weekdays were for school, intense, demanding, and honestly…https://irenechan.co/performance-reviews-in-remote-teams/https://irenechan.co/performance-reviews-in-remote-teams/Mon, 20 Apr 2026 19:51:26 +0000Irene ChanFrom my time working in corporate and now in remote teams, I’ve seen how performance reviews are usually done. They often feel rigid. A lot of weight is…https://irenechan.co/how-ai-overview-will-change-seo/https://irenechan.co/how-ai-overview-will-change-seo/Thu, 16 Apr 2026 21:17:51 +0000Irene ChanYou did everything right. You published consistently, optimized your posts, and watched your rankings climb. Then, traffic started dropping, and you…https://irenechan.co/what-is-an-ai-video-production-service/https://irenechan.co/what-is-an-ai-video-production-service/Fri, 27 Mar 2026 17:03:36 +0000Irene ChanVideo is no longer optional for startups. Your next customer is watching short-form content before they ever visit your website, let alone book a demo…https://irenechan.co/soft-skills-matter-for-remote-teams/https://irenechan.co/soft-skills-matter-for-remote-teams/Mon, 23 Mar 2026 00:27:10 +0000Irene ChanThroughout my HR career, I’ve met many talented people who are highly skilled in their field. They know their tools well and they understand the technical…