Fractional Content Marketing
SEO is still a crucial strategy for early-stage startups. It’s the most efficient way to get website visitors that could potentially become leads and customers.
But SEO has many pieces. You need a team of experts with the right tools and processes to make it work.
That’s why we’ve created fractional marketing teams who are experts at helping early-stage startup websites grow.
How It Works
Pick your priority
Decide how many blog posts and SEO services you need.
Pick a plan
Pick a plan that matches your existing team structure and your SEO goals.
Get content
We set up the fractional content team made up of expert writers and SEO specialists.
Packages
Go
New Content Creation
Team:
1 Writer
✅ 5 Blog Posts
✅ Keyword Research
✅ 4 Blog Updates
✅ Content Briefs
✅ Blog Content Calendar
✅ Upload & Publishing
Best for:
Early-stage startups launching their first blog and establishing their content foundation
Grow
New Content + Site Health
Team:
1 Writer
1 SEO Specialist
✅ 6 Blog Posts
✅ 2 Blog Updates
✅ Keyword Research
✅ Content Briefs
✅ Blog Content Calendar
✅ Upload & Publishing
✅ Website Health Maintenance
✅ Monthly Search Performance Analysis
✅ LLM Optimization
Best for:
Startups with some content in place that need streamlined processes and measurable SEO results
Scale
Complete On-Page + Off-Page SEO Strategy
Team:
1 Writer
1 SEO Specialist
1 social media manager
✅ 8 Blog Posts
✅ 4 Blog Updates
✅ Keyword Research
✅ Content Briefs
✅ Blog Content Calendar
✅ Upload & Publishing
✅ Website Health Maintenance
✅ Monthly Search Performance Analysis
✅ LLM Optimization
✅ Repurpose the Blog Post to up to 3 Social Media Channels
✅ 5 Partner Site Link Exchanges
✅ 50 Reddit Comments
Best for:
Growing startups ready to scale their SEO efforts and diversify their traffic sources
What Our Clients Say
“If you need to bring systems and strategy to your online marketing, there’s no one better than Irene! She made it look like no sweat effortlessly coordinating teams of writers, designers, VAs, SEO specialists, etc., and keeping the whole thing perfectly documented and organized.”
Laura Roeder
Irene is amazing at helping marketing teams focus on their zone of genius! She flawlessly handles project management for scaled-up content marketing efforts by making sure nothing falls through the cracks.
Charlène Boutin
FAQs
This includes strategy for everything that involves SEO, not just which content to publish. We provide strategy on which old articles to update and how to build links to increase your domain rating.
We usually have a four-person content team. We have the SEO strategist, writer, designer, and marketing assistant. The SEO strategist usually serves as the project manager as well to make sure everything is delivered efficiently. The writer focuses on writing SEO-optimized articles. Our designer works on featured images and other images to be included. A marketing assistant manages the CMS, like WordPress. Each member focuses on their zone of genius. This allows the best possible results.
Absolutely! Our fractional marketing professionals are equipped to seamlessly integrate with your current team. For example, we have a client who has a fractional CMO. We work with the CMO to execute all the SEO tasks, including content and link building.
Agencies usually work externally and have their own processes. As the client, you only get the finished product. As a fractional marketing team, we are an extension of your in-house team. We build processes and documentation for you, so you can always optimize your operation.
No problem. We also have a monthly service that gets you access to a junior or senior writer who works part-time. Learn more.
Speak with Irene
Get the best advice from Irene to help you assemble the best team to execute your vision.