Are you a founder or CEO looking to establish a remote marketing team in the Philippines? Building a remote team in the Philippines is a cost-effective way to produce great content that’s part of your overall marketing strategy. There is an abundance of talented content creators, from bloggers to editors to social media managers, with very competitive rates.
You need someone you can trust.
Whether you’re a founder in Israel or Singapore, it’s important to have someone who lives locally in the Philippines that you trust enough to run your remote marketing team.
While you might not have the luxury to go to the Philippines and spend some time getting to know the people, there are a few ways that you can find people that you can trust:
- Ask other founders if they have experience working with someone in the Philippines. They might be able to recommend other marketers that can work with you.
- Start with a small project with specific milestones. The goal is to understand whether there is a good fit between you and the marketer. Do they submit their deliverables on time? Do they communicate clearly? Are they all talk and no results?
- If the small project becomes successful, you can work on another slightly bigger project, giving the marketer more responsibilities.
Starting with a project-based setup is the best way to build the relationship without the two sides committing to a long-term contract. And for early-stage startups, it’s the best setup budget-wise! You can hire our team, for example, who specializes in early-stage startups to help you find the best people you’re looking for. This takes a lot of the work and time from going through the hiring process yourself.
Understand the work culture.
Working with someone on a part-time or project basis also allows you to understand the Filipino work culture better. I have worked with dozens of CEOs worldwide, and I know the differences between cultures.
Here are a few things I’ve learned about our work culture in the Philippines.
- Filipinos are sensitive people. While it’s important to be truthful, especially in providing feedback, please do take the time to communicate with care.
- Filipinos have the tendency to say yes all the time because we don’t like to disappoint or disagree. We are known as hospitable people, but sometimes, that means that we might accept deadlines even though it seems unrealistic.
- We avoid confrontation. Sometimes, when confronted with a challenge, instead of raising the issue, there are times that people choose to leave the company instead.
While this is not true for everyone, it is still safe to consider these traits. This keeps everyone on the team happy, productive, and fulfilled.
Have a strong company culture.
Even if there are just three people in your team right now, it’s important to establish a strong company culture. This is extremely important if your long-term goal is to build a global remote team. The founders usually influence the company culture, but as your team grows bigger, you need to incorporate everyone’s input as well.
One of the initiatives I started when our BeLive team was growing bigger was the Watercooler channel in our Slack. It’s the place to share non-work-related stuff. We share about our vacations, hobbies, and family milestones. This has made our connection stronger.
I have carried this practice for every remote team that I build, and it has been a popular one. We share photos of our pets, the latest in AI tools, and everything in between.
Are you starting to build a remote team? What questions do you have? I’d love to learn more and help you out.
