The Challenge
SoloStakers.com was developing a promising crypto staking platform while facing the industry-wide challenge of establishing credibility in a space plagued by skepticism and scams. They needed to build social proof and thought leadership around staking but were operating with limited marketing resources.
The team was primarily focused on product development and lacked the specialized talent to create authoritative content about crypto staking. Finding genuine experts who could communicate complex staking concepts while staying within budget constraints posed a significant hurdle.
“Crypto projects need to build solid social proof because while crypto projects are very popular and trustworthy, some people are very wary of scams,” explained the SoloStakers team.
The Solution
Our approach combined strategic talent acquisition with data-driven content development:
- Expert Talent Acquisition: We recruited Jaime Zulueta, a writer with an extensive traditional finance background combined with specialized web3 and crypto expertise. His personal portfolio of crypto investing experience proved invaluable.
- Collaborative Content Framework: We worked directly with the SoloStakers team to establish comprehensive content guidelines, defining their unique voice, priority topics, and product positioning strategy.
- SEO-Optimized Content Strategy: Our team conducted thorough keyword research targeting high-volume, low-competition terms specific to crypto staking, balancing evergreen topics with emerging trends.
- Consistent Publishing Schedule: We implemented a production pipeline delivering four high-quality blog posts monthly, focusing on educational content that established SoloStakers as a trusted authority.
The Process
Our implementation followed a structured yet flexible approach:
Weeks 1-4: Foundation Building
- Established WordPress technical infrastructure
- Defined content guidelines and brand voice
- Onboarded specialized talent
- Completed initial keyword research and content mapping
Months 2-3: Production Optimization
- Refined content creation process through continuous feedback
- Implemented Asana-based workflow management
- Scaled to full production capacity of four monthly posts
- Established measurement benchmarks using Google Search Console
Months 4-12: Consistent Execution
- Maintained steady content calendar
- Monitored performance metrics and audience engagement
- Adapted topics based on industry trends and audience response
- Strategically featured product screenshots within high-performing content
Our SEO specialist handled keyword research and brief creation, Jaime focused on content development, and our technical VA managed WordPress publishing—creating an efficient end-to-end workflow.
The Results
SoloStakers.com experienced significant organic growth through our content strategy:
- Consistent Monthly Growth: Organic traffic increased by approximately 10% month-over-month during the first year.
- Breakthrough Content: Three specialized posts about cross-chain staking contributed to exceeding 100% total traffic growth by the 12-month mark.
- Targeted Audience Acquisition: Traffic came from highly relevant search queries, attracting qualified prospects interested in staking.
- Product Visibility: Strategic placement of platform screenshots within popular staking articles created natural product awareness.
What made these results particularly valuable was the quality of the audience—users specifically searching for staking information who spent meaningful time engaging with the content.
Key Takeaways
This project revealed several important insights:
- Expertise Trumps Volume: Finding genuine subject matter experts in specialized fields like crypto is worth the investment, even on limited budgets.
- Balance Data with Judgment: While SEO metrics provided direction, the team’s crypto expertise helped identify valuable topics that traditional keyword tools undervalued.
- Adaptability is Essential: The rapidly changing crypto landscape requires continuous content updates and trend monitoring.
- Integration Drives Results: Aligning content strategy with product development created natural opportunities to showcase the platform
As the client noted:
“I’ve got to say—it’s been a huge pleasure working with Irene and the entire team. You can literally see the improvement in every piece of content they deliver; Jaime especially is kicking ass! His deep expertise in Web3 and crypto, combined with Irene’s strategic approach, has genuinely elevated everything we’re doing. I’m incredibly happy with the phenomenal team Irene has put together.”
For crypto and Web3 startups looking to build authority in a skeptical marketplace, the right content strategy can establish credibility while driving sustainable organic growth.
Ready to build your own content strategy that delivers measurable results? Book a call with Irene today.
